The TourBuilder Blog: Virtual Tours, Photography and Google Street View

7 Best Cameras for Capturing Content

It’s no secret that the demand for 360 content has skyrocketed in recent months, particularly for virtual tours. Whether you are a photographer just starting or have years of experience, there are several 360 cameras available for all skill levels.

Instead of National Camera Day on June 29, below is a list of recommended cameras for capturing 360 content this year.

360 Cameras

In short, 360 cameras capture an unbroken 360-degree view of a space. The result is a “spherical” perspective of the surrounding area.

This content can capture a neighborhood street or a virtual business tour.

Whether virtual tours, virtual reality, stills, or any other type of mixed reality, 360 cameras can create advanced immersive content.

Below is a list of the best cameras for capturing 360 content in 2020.

GoPro Fusion

Although no longer on the market, the GoPro Fusion can be found for resale in multiple locations for a decent price.

With the ability to capture photos and videos, the Fusion is as easy to use as simply pressing a button. Users can also hook it to mobile devices for easy uploads and sharing.

Often rated as the best GoPro camera for capturing 360 footage, the Fusion will only cost you upwards of a couple of hundred dollars.

GoPro Max

Essentially the newer version of the GoPro Fusion, the Max, has updated and refined capabilities for any photographer.

One of the most significant value points is how simple it is to get great footage—for a pretty reasonable price.

With benefits such as unbreakable stabilization, easy framing, and in-app editing capabilities, this camera is perfect for your 360 content.

Ricoh Theta Z1

Due to its highly advanced features, the new Ricoh Theta Z1 is making waves in the photography industry.

Photographers for real estate, Street View, tourism, and much more are investing in this 360 camera that captures high-definition footage.

What the Ricoh Theta Z1 does differently than most cameras, however, is allow plug-ins to add customized features. This is great for professionals that want more than just the basic 360 features.

Overall, this 360 camera is compact and reasonably priced—especially for how much it has to offer.

Insta360 One

The Insta360 One is for those photographers that are on a budget.

Averaging around $500, the ability the Insta360 One has to capture highly smooth footage and “bullet time” imagery makes it more than worth the investment.

What’s best, this 360 camera is so easy to use with its automatic pro-level edits that you’ll get high-quality results with or without the expertise.


DSLR, or digital single lens reflex, is a professional camera that can take regular and panoramic images.

Unlike 360 cameras, DSLR images must be stitched using specific software -such as PTGui - which often takes longer; however, the quality is exceptional.

Although they are typically bigger and bulkier than other cameras, DSLRs are excellent at capturing high-quality images. The best part, however, is that they allow photographers to look through a lens to focus a shot best.

This capability makes DSLRs excellent cameras for capturing 360 content—not to mention they have a wide range of price points.

See which DSLRs are highest rated in 2020 below.

Nikon D780

The Nikon D780 is highly praised for being one of the best DSLRs on the market.

With better resolution and ISO than its predecessors, phase-detection autofocus, and dual SL memory card slots, the D780 is simply more refined.

Its high price is worth it if you’re a professional photographer looking to shoot unique and versatile 360 content.

Canon EOS 5D Mark IV

The Canon EOS 5D Mark IV is undoubtedly geared more toward professionals.

With a Google rating 4.8 and the ability to take extremely high-quality images, the only downside is its price.

Costing upwards of almost $2,000, it’s sure to be an investment, but for professional photographers, it’ll be worth it.

If you’re looking for a versatile and reliable camera to capture 360 footage, the Canon EOS 5D Mark IV is for you.

Canon EOS Rebel T7i

Dubbed the best DSLR for beginners, the Canon EOS Rebel T7i has been on the market for some time now.

With prices circulating $500-600, the Canon EOS Rebel T7i’s image capabilities and ease of use are hard to beat.

Getting the best camera for your 360 content

Regardless of which camera sounds right for your 360 content, it would be best if you did the research to back up your decision.

Remember to consider three things: price, expertise, and subject matter. If you’re looking to shoot Google Street View, opt for the Fusion; maybe a DSLR would fit for photo shoots for businesses. Utilize the resources around you for the best possible outcome.

About The Tourbuilder Blog

The latest news on Google Street View, virtual tours and photography, along with tip and insights from expert photograpers in the virtual tour industry.

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